Thread count has long been the go-to metric for assessing bed sheet quality — but does a higher number really mean better sleep? For discerning customers investing in luxury bedding, the answer is more nuanced.
In this post, we unpack the myth of thread count, explore why quality matters more than quantity, and help you choose sheets that deliver both comfort and longevity. Whether you're buying 100% bamboo, Egyptian cotton, or brushed cotton bedding, understanding thread count is essential.
What Is Thread Count?
Thread count refers to the number of threads woven into one square inch of fabric — both vertically (warp) and horizontally (weft). Traditionally, a higher thread count has been associated with softer, more durable sheets.
However, manufacturers have learned to manipulate this number. By using multi-ply yarns (lower-quality threads twisted together), brands can inflate the thread count without improving fabric quality.
The Thread Count Myth: More Isn't Always Better
While thread count is important, it’s only one factor in the equation. Here’s why blindly chasing high thread counts can be misleading:
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Over 600 isn’t necessarily better: Most experts agree that the ideal thread count for comfort and breathability lies between 300–600 for cotton. Anything significantly higher often sacrifices breathability for marketing appeal.
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Low-quality fibres negate the count: A 1000-thread-count sheet made with cheap, short-staple cotton will feel coarse and wear out faster than a 300-thread-count sheet made with long-staple Egyptian cotton.
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Density affects airflow: Extremely high thread counts can make sheets feel dense and less breathable — not ideal for temperature regulation.
Why Sheet Story Focuses on Fabric Quality First
At Sheet Story, we believe that the fibre type and weave are more important than simply chasing a high number. Here’s how we prioritise quality:
1. Long-Staple Egyptian Cotton
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Naturally soft, strong and durable
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Woven to a 400 thread count for optimal breathability and longevity
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Offers a cool, smooth feel — perfect for all seasons
2. 100% Bamboo Bedding
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Naturally hypoallergenic and thermoregulating
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Ultra-soft feel equivalent to a 1000-thread-count cotton sheet, but lighter and more breathable
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Sustainable and OEKO-TEX certified for skin safety
3. Brushed Cotton Sheets
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Ideal for colder months
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Delivers a comforting, flannel-like texture without a need for inflated thread count
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Crafted with integrity, not gimmicks
How to Choose the Right Thread Count
For customers looking to invest in long-lasting, luxurious bedding, here are some practical guidelines:
| Fabric Type | Ideal Thread Count | Feel | Best For |
|---|---|---|---|
| Egyptian Cotton | 300–600 | Smooth, crisp, breathable | Year-round use |
| Bamboo Viscose | 250–350* | Silky, cool, breathable | Hot sleepers, allergy-prone |
| Brushed Cotton | N/A (measured by GSM) | Warm, cosy, soft | Cold seasons, layering |
*Bamboo feels equivalent to 1000+ cotton thread count due to its fibre structure.
The Verdict: Choose Smart, Not High
It’s easy to get drawn into the allure of a four-digit thread count, but the smartest bedding investments focus on fabric integrity, weave quality, and fibre source. At Sheet Story, our commitment is to materials that matter — not inflated numbers.
So next time you're shopping for bedding, ask not “how many threads?” but “how good are they?”
Explore the Sheet Story Difference
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Each designed to elevate your sleep, not just your thread count.
