Know your rights
Read reviews like a pro
Fake reviews are now illegal in the UK. Here is how to make the most of genuine ones.
When you cannot touch a fabric before you buy, reviews are the next best thing. That is exactly why UK law now protects them.
6 April 2025
the date fake reviews became a banned practice under UK consumer law
100+
business websites checked by the CMA in its first compliance sweep
What the law says
The Digital Markets, Competition and Consumers Act 2024 added fake reviews to the list of practices that are automatically unfair and illegal. The ban, which came into force on 6 April 2025, covers writing or commissioning fake reviews, hiding the fact that a review was paid for or incentivised, and presenting reviews in a misleading way. The Competition and Markets Authority (CMA) published detailed guidance for businesses alongside it.
The CMA has since reviewed the websites of more than 100 businesses and found that over half could be falling short of the guidance, so it is still worth keeping your wits about you.
How to read bedding reviews
- Look for detail. Useful reviews mention the size, how it fitted the mattress, how it felt after washing and how it held up over time.
- Read the middle ratings. Three and four-star reviews often give the most balanced picture.
- Check the dates. A sudden burst of five-star reviews in a short window is worth a second look.
- Watch for disclosures. Reviews from people who received a free product should say so.
- Match reviews to the product. Make sure the review is for the same fabric and size you are buying.
One detailed review is worth fifty stars with no words.
Your review helps
If you have bought bedding you love, or did not love, an honest review helps other shoppers more than any advert. It also helps brands like ours improve.
Sheet Story
Try it at home
Reviews help, but nothing beats your own bed. Every order comes with free 90-day returns.
Shop pillowcases →Sources
Every bed tells a Sheet Story
