Dress your bed like you dress yourself
Colours, designs and textures that reflect your style, your mood and the season, so your bed becomes a natural extension of you.
Meet the founder
Sarfraz Shah
Founder, Sheet Story
Sarfraz started Sheet Story in August 2020 in Middlesex, England, with one idea: your bed deserves the same care, quality and style as the rest of your home.
FoundedSheet Story, 2020
The story
Why Sheet Story began
For too long, bedding had been treated as a simple household staple, designed for function and little else. Sarfraz saw a gap: very little innovation in design or craftsmanship, and beds that deserved far more thought than they were given.
Drawing inspiration from fashion, Sarfraz set out to build a bedding brand that lets you dress your bed the way you dress yourself, with a wardrobe of colours, designs and textures, made from the finest materials and finished with real care.
That idea became Sheet Story: bamboo and cotton bedding, OEKO-TEX certified, made to fit every UK bed and delivered in gift-ready packaging.
What we stand for
The ideas behind every sheet
Comfort without compromise
The finest materials and careful craftsmanship, in bamboo and cotton fabrics independently certified by OEKO-TEX.
Every bed has a story
Bedding that turns your bed into a personal haven, where comfort, quality and your own style come together, one sheet at a time.
Get in touch with Sarfraz
For press, partnerships or anything about Sheet Story, you can reach Sarfraz directly.